Case Study: BT boosts exclusive customer acquisition with Uniqodo

Uniqodo enabled partnerships and helped seal 2,500 immediate sales for BT

BT, a UK communications company, sought new ways to reach customers through affiliate marketing partners like Groupon without having its exclusive discounts shared virally and cannibalizing sales from other channels. The challenge was to create secure offers exclusive to each affiliate's audience, a capability its existing systems lacked. BT partnered with Uniqodo to address this.

Uniqodo implemented a system featuring a content gate unlocked by secure, single-use voucher codes. This solution prevented the mass leakage of offers and allowed BT to run exclusive campaigns. The results were significant; an initial two-week test campaign with Groupon generated 2,500 sales. Uniqodo's platform enabled BT to quickly launch new offers, form partnerships with other affiliates, and gain precise control over its promotions.

BT

Cai Mullins

Affiliate Sales Manager