Case Study: Jacamo boosts email engagement with Uniqodo mystery codes

Scarily successful results for Jacamo’s Halloween mystery codes

Jacamo, an online menswear retailer, faced a challenge with email campaign fatigue as their standard discount promotions led to falling response rates from their loyal customer base. To combat this, they turned to vendor Uniqodo and its mystery code offer service to create a fresh and engaging promotion for their top shoppers.

Uniqodo implemented a Halloween-themed mystery code campaign where each code offered a random discount, with an average value of 10% but the chance to receive up to 20%. The solution successfully drove traffic by revealing the value only at checkout, leading to a significant 42% responder click-through rate. The campaign was a success for Jacamo, refreshing their email programme and successfully engaging their VIP customers.

Jacamo

Theo Kidd

CRM Manager