Case Study: N Brown Group boosts exclusive fashion offers and loyalty with Uniqodo

N Brown Group Creates Exclusive Fashion Offers With Uniqodo

N Brown Group, a fashion retailer operating brands like Simply Be and Jacamo, faced the challenge of their promotional discount codes being leaked, which prevented them from creating exclusive offers for partners and led to over-discounting. Their legacy systems also made it impossible to accurately track which sales came from specific voucher codes and affiliate partners, limiting their promotional strategy.

By implementing the Uniqodo platform, N Brown gained the ability to create secure, unique codes for exclusive, time-sensitive campaigns. This solution stopped code leakage and provided accurate attribution tracking. The results included the ability to offer higher-value discounts, secure senior management buy-in for promotions, and the successful launch of a personalized loyalty program for 10,000 Simply Be customers. Uniqodo enabled the company to fully analyze campaign data and understand their customers' buying journeys.

N Brown Group

Sian Worthington

Affiliate Strategy Manager