Case Study: Travelodge reduces voucher code misuse and boosts email sign-ups with Uniqodo

Increased customer engagement and better affiliate relationships with Uniqodo

Travelodge, a major UK-based hotel chain, faced significant revenue loss and code misuse from its widespread discount voucher promotions. Their generic codes were easily shared without limits across affiliates and social media, and they lacked the ability to track specific campaign performance. They partnered with voucher code experts Uniqodo to find a solution.

Uniqodo implemented its unique discount code system with real-time monitoring for Travelodge. This allowed for the creation of exclusive, tailored offers and provided sophisticated analytics on customer booking behavior. The solution significantly reduced manual reporting by up to 15 hours per week, saved 3 hours daily on analysis, increased customer email signups, and enabled stronger affiliate relationships through exclusive offers.

Travelodge

Maryke Lotz

Manager for Partnerships and Affiliates