Case Study: Firezza achieves 29% more active customers with Uniqodo

Firezza 29% increase in active customers with Uniqodo

Firezza, a UK-based gourmet pizza company, faced challenges in tracking the performance of its marketing efforts due to its reliance on static, easily-shared voucher codes. This made it difficult to attribute new customer acquisitions to specific partners or campaigns. To address this, Firezza partnered with Uniqodo to implement a system for generating and managing unique, dynamic codes.

Uniqodo's solution provided Firezza with the technology to create secure, trackable codes for online ads, email campaigns, and even offline flyers. This included a highly effective 'Refer a Friend' scheme. As a result, Firezza saw a 78% increase in new customer acquisition and a 29% growth in its active customer base, adding 14,000 new active customers within just six months of using the Uniqodo system.

Firezza