Case Study: EE slashes affiliate admin costs with Uniqodo

EE slashed costs by 95% using Uniqodo powered unique discount codes

EE, a UK mobile network operator, faced a significant administrative challenge in managing its EE Perk employee benefits scheme. The previous platform used multi-use discount codes that were frequently shared publicly, leading to widespread abuse and making it impossible to track results. This manual system required an enormous amount of staff time to update product and pricing information for over 1,500 partners, hindering the channel's growth and scalability for the performance marketing team.

The vendor Uniqodo implemented a solution using single-use codes and a restructured system for code allocation. This allowed EE to generate secure codes in batches for each partner and make product changes almost instantly. By implementing Uniqodo, EE slashed the time spent on code administration by over 95%, enabling them to extend the perk scheme into 600 stores and call centers. This saved significant overhead and freed up the team to focus on strategic growth and sourcing new affiliate partners.

EE

Sachin Thanki

Performance Marketing Manager