Case Study: Avis Budget Group increases email subscribers with Uniqodo

Avis Budget Group increases email subscribers with discount offer incen9ve

Avis Budget Group, a major car rental company, sought to grow its email subscriber base across Europe while preventing the overuse of discount offers. Their challenge was to attract new sign-ups with an incentive without allowing the discounts to be widely abused, which would protect their revenue. They partnered with the vendor Uniqodo to implement a secure discount code solution.

Uniqodo provided a system that generated unique, single-use voucher codes delivered via welcome emails to new subscribers. This ensured the offers remained exclusive and secure. The solution, supported by social media campaigns, led to a significant increase in mailable contacts, with subscriber growth reaching up to 24% in Spain. Uniqodo enabled Avis Budget Group to effectively grow its audience with zero abuse of the discounts and provided immediate data reporting.

Avis Budget Group

Sabrina Head

CRM and Loyalty Manager