Case Study: PatientPoint boosts ad revenue and touchless engagement with Uniqode

PatientPoint reaches 208,000 unique users with Uniqode QR Codes

PatientPoint, a provider of healthcare marketing solutions, faced the challenge of meeting new touchless interaction requirements brought on by the COVID-19 pandemic. Their goal was to find a ready-to-implement QR Code solution that would allow patients to engage with their interactive devices without physical contact, thereby supporting safety protocols and increasing programmatic ad revenue. They turned to Uniqode for its enterprise QR code platform.

By implementing Uniqode's dynamic QR codes, PatientPoint enabled patients to scan codes from screens to access content and view ads, eliminating the need for physical touch. The solution provided an intuitive dashboard for management and robust analytics integration. This resulted in over 270,000 scans, reaching more than 208,000 unique users across 2,300+ locations. The initiative significantly boosted ad revenue and cut printing costs, leading to a continued partnership with Uniqode.

PatientPoint