Case Study: Mr Apple drives 50% of web traffic from QR code scans with Uniqode

Mr Apple drives over 50% of web traffic from QR codes with Uniqode

Mr Apple, a major apple grower and exporter in New Zealand, faced the challenge of maintaining a direct relationship with end consumers due to its B2B wholesale model. They also struggled with language localization for global markets and low participation in offline events. To address this, they partnered with vendor Uniqode to implement a QR code solution.

Using Uniqode's QR codes on their fruit's PLU stickers, Mr Apple created a direct line to consumers, directing them to localized content and driving traffic to their social platforms at events. This solution successfully drove over 50% of the company's total website traffic, significantly increasing consumer engagement and brand awareness.

Mr Apple