Case Study: Lionsgate achieves 12,000+ engagements with Uniqode

Lionsgate drives 12,000+ engagements with Uniqode

Lionsgate, a major North American film studio, sought a more robust QR code solution to increase interactivity in its marketing campaigns. Their previous solution lacked dynamic capabilities, preventing them from updating QR code destinations after materials were printed. This challenge led them to the vendor Uniqode and its dynamic QR Code platform.

Uniqode provided a solution with unlimited destination edits and detailed location tracking, allowing Lionsgate to adapt campaigns without reprinting materials. The implementation was a success, resulting in over 12,000 engagements from more than 65 cities. Uniqode's platform delivered a powerful return on investment, enabling highly interactive and trackable marketing campaigns.

Lionsgate