Case Study: General Dynamics Electric Boat transforms hiring and recruitment with Uniqode QR Codes

General Dynamics Electric Boat boosts document uploads by 95% with Uniqode

General Dynamics Electric Boat, the primary submarine builder for the U.S. Navy, faced challenges in measuring the ROI of its recruitment events, efficiently collecting attendee information, and tracking its marketing campaigns. To streamline hiring and improve engagement, they turned to Uniqode and its QR Code solutions.

Uniqode provided customizable QR Codes and Linkpages to centralize information and capture data. This implementation allowed Electric Boat to track engagement in real-time at events and on advertisements. The results were significant, including over 39,000 QR Code scans, a 95% increase in document upload participation, and thousands of forms submitted for open positions, enabling data-driven decisions about their recruitment strategy.

General Dynamics Electric Boat