Case Study: Flipkart achieves 2M+ QR code scans with Uniqode

Flipkart drives 2M+ QR code scans with Uniqode

Flipkart, a major e-commerce company, faced the challenge of capturing consumer attention during its Big Billion Days sale, which directly coincided with the ICC Cricket World Cup. Their traditional print ads were also seen as stale and offered a low return on investment. To address this, Flipkart partnered with vendor Uniqode to revamp its advertising strategy using high-quality QR Codes.

Uniqode provided high-resolution, dynamic QR Codes that could be scanned instantly from a distance on TV ads and were used to gamify print media. This solution led to an impressive 2 million+ scans, reaching 536,000 unique users and significantly growing Flipkart's user base. The vendor Uniqode also provided real-time scan analytics and dedicated support throughout the campaign.

Flipkart