Case Study: Richard Wylie grows retail sales and online presence with Uniq Marketing & Design

A Uniq Case Study

Preview of the Richard Wylie Case Study

Richard Wylie adds £14.2k per month in turnover with Uniq

The customer, Richard Wylie Upholstery, a family-run business established in 1972, sought to develop its retail operations and increase its online presence. Their challenges included outdated marketing channels, a difficult-to-manage ecommerce website, and the need to reach a new audience. They partnered with Uniq Marketing & Design to refresh their brand and create a new digital marketing strategy.

Uniq implemented a comprehensive solution including a modernized brand, a new Shopify ecommerce website, and ongoing digital marketing campaigns using Google Ads and email marketing. The results were significant, adding an average of £14,280 per month in revenue and achieving a 534% average monthly ROI. The new strategy also successfully captured a growing market of upholstery hobbyists, which proved vital during the COVID-19 lockdowns.


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