Case Study: XOOM Energy boosts online enrollments with digital marketing from UNION

XOOM Energy cuts cost per acquisition by 59% with UNION

XOOM Energy, a leading independent energy provider, needed to increase its market share across North America by driving more online enrollments for its services. They enlisted the vendor UNION to develop and implement a new digital marketing strategy to meet this challenge.

UNION applied SEO best practices to improve organic search rankings and created targeted display/remarketing banner ads for previous website visitors. This solution led to a significant increase in online enrollments and conversion rate, while also achieving a 59% decrease in the average cost per acquisition.

XOOM Energy