Case Study: Volvo Trucks transforms an apparel launch into a brand manifesto with Union

Volvo Trucks wins multiple awards for branded content with UNION

Volvo Trucks, a leading heavy trucking brand, wanted to modernize its image and launch a new line of on-brand apparel to connect with the modern trucker. They faced the challenge of countering negative industry stereotypes while engaging their audience digitally. The vendor UNION was approached to oversee the strategy and production for this initiative.

UNION developed a comprehensive solution that included a live-action video manifesto to portray an accurate day-in-the-life of a trucker, alongside photography and a custom microsite. This strategy transformed the apparel launch into an inspiring campaign. The work was highly successful, significantly transforming Volvo Trucks' brand image, extending its audience reach, and winning multiple prestigious awards for UNION, including Best of Show at the BMA.

Volvo Trucks