Case Study: Regal Marine Industries modernizes its digital experience with Union

Regal Marine Industries modernizes its brand experience with UNION across website and sales app

The customer, Regal Marine Industries, a family-first boat manufacturer, faced the challenge of modernizing its online presence to better showcase its premium products and appeal to a diverse customer base. To address this, they partnered with the vendor UNION for a comprehensive brand refresh, which included data and brand strategy services.

UNION designed and developed a new website and an exclusive enterprise sales app. The solution featured a modernized visual identity, an intuitive user experience for product discovery, and a tool to guide the sales process. This created consistent and comprehensive digital experiences that now serve as primary marketing tools to inspire engagement and drive purchase behavior for Regal's global network of dealers and enthusiasts.

Regal Marine Industries