Case Study: Positec drives retail store visits and sales with Union's performance marketing

Positec drives 8,000 store visits in 3 months with UNION

The customer, Positec, a manufacturer of power tools and lawn equipment, faced the challenge of expanding from a direct-to-consumer model into big box retail with their WORX NITRO product line at Lowe's Home Improvement. The vendor, UNION, was tasked with driving awareness and store visits for this new retail presence in a new market.

The solution implemented by UNION was an advertising campaign designed to drive in-store traffic. This effort by UNION was highly successful, resulting in an impressive 465% lift in store visitation and over 8,000 store visits within three months. The campaign generated $68,000 in sales, validating the investment for Positec and leading to plans for expansion.

Positec