Case Study: NRG Home drives energy enrollments with Union's omnichannel creative campaigns

NRG Home drives 3.4M video impressions in under 2 months with UNION

NRG Home, a leading energy provider, partnered with the creative and performance agency UNION to drive new customer enrollments. Their challenge was to cut through the complexity of the market and communicate the empowering message that consumers have a choice and can get rewarded for their home electricity usage.

UNION built an omnichannel campaign titled "Keep it Simple" that contrasted the complications of life with the ease of switching to NRG. The solution utilized paid social, display, programmatic, digital audio, and video to deliver cohesive messaging. UNION produced a series of videos that achieved 3.4 million impressions, 2.2 million views, and an 86% video completion rate in under two months, effectively driving both awareness and conversions.

NRG Home