Case Study: National Gypsum Company boosts website traffic and engagement with Union's design system

National Gypsum boosts website users 11.29% with UNION

Union designed and built seven websites for National Gypsum Company, a leading supplier of gypsum board and drywall products. The customer's challenge was to create a digital experience for its family of product brands that would serve as a foundation built on its key values of quality, customer service, and innovation.

The solution implemented by Union was a consistent brand design system that enhanced the user experience with easy navigation, filterable search, and key functionalities like price calculators. This resulted in significant measurable impacts for National Gypsum Company, including an 11.29% increase in users, a 17.18% increase in session duration, and a 26.97% increase in pageviews.

National Gypsum Company