Case Study: Microban creates an engaging consumer education platform with Union

Microban launches a 39-item immersive home experience with UNION

Microban, a B2B provider of antimicrobial technology, wanted to become more visible to the consumers who use its partners' products. The challenge was to create a separate, consumer-facing digital experience that was both an educational tool and a portfolio for its brand partners. They hired the vendor UNION to design this platform.

UNION developed an innovative, interactive microsite called "The Cleaner Home." The solution's centerpiece was an immersive 3D virtual walkthrough of a home, built with Web GL technology, which allowed users to explore products containing Microban's technology. The site also featured educational blog content to make the technology more accessible. As a result, UNION provided Microban with an engaging and informative experience to reach its end customers directly and showcase its expertise online.

Microban