Case Study: Matrix engages showroom customers and global sales teams with Union’s interactive app and touch-screen experience

Matrix launches a global 85" touch-screen and iPad experience with UNION

Matrix, a major fitness equipment brand, approached vendor UNION to create a new large-format touch screen experience and companion digital app. Their challenge was to better engage customers on the showroom floor and empower their global salesforce with a strategic digital platform that unified data and product information in real-time.

UNION developed a scalable experience for both an 85” touchscreen and tablet use, featuring different interactive modes for customers and salespeople. The solution included a motion-rich, adaptive design with 360˚ product views and cloud-based content. As a result, Matrix successfully deployed this platform across its global point-of-sale environments, enabling its sales team to leverage a connected tool to stay relevant.

Matrix