Case Study: Mack Trucks boosts Mack Masters registrations and turnout with UNION's comic-book campaign

Mack Trucks boosts Mack Masters registrations and turnout with UNION

The customer, Mack Trucks, needed to take its Mack Masters competition in a fresh direction and drive registrations by bringing an ambitious comic book theme to life. The vendor, UNION, was engaged to conceptualize and execute the creative, shaping the look, feel, and narrative of the entire experience.

UNION developed a comprehensive comic book theme, creating a physical comic book brochure and a series of videos that merged live-action footage with comic book renderings. This solution made the 2019 Mack Masters the most successful event to date in terms of registrations and turnout, with the program materials becoming highly sought-after keepsakes within the industry.

Mack Trucks