Case Study: Lindy's Homemade Italian Ice boosts brand awareness and paid website visits with UNION

Lindy's Homemade Italian Ice boosts paid website visits 130% with UNION

Lindy's Homemade Italian Ice, a classic Italian ice brand, faced the challenge of differentiating its product in a crowded market and growing year-round demand. They sought to better compete for shelf space and increase their online presence. The brand partnered with vendor UNION to develop a digital campaign strategy to address this.

UNION implemented a social media strategy that included creating rich content like 3D animations and authentic photography to resonate with Millennial moms. They curated the brand's social channels with content such as cocktail recipes and DIY crafts to showcase nontraditional uses for the product. This approach by UNION led to a 130% increase in paid website visits, a 95% decrease in bounce rates from paid campaigns, and 26% of website visits from these campaigns resulted in goal completions, significantly broadening the brand's awareness.

Lindy's Homemade Italian Ice