Case Study: Leading on Opportunity expands community engagement with Union's digital experience

Leading on Opportunity expands community engagement with UNION after Charlotte ranked last in upward mobility among 50 U.S. cities

The customer, Leading on Opportunity, a non-profit organization working to increase economic opportunity, faced the challenge of needing to better inform and engage its community. Their original website lacked a strategic digital vision to effectively share their accomplishments and broader impact. The vendor, UNION, was brought in to provide data and brand strategy services to refocus and expand their online presence.

UNION designed and built an intuitive new website that brought the organization's issues to life. The solution featured an enhanced Task Force Report divided into chapters, candid photography, personal stories, and a dedicated portal for community involvement, all optimized for SEO. The new digital experience successfully served as a convenient and timely destination for community members to learn, get updates, and find inspiration, ultimately uniting the community around the cause and expanding the reach of their efforts.

Leading on Opportunity