Case Study: Hendrick Motorsports boosts digital engagement with Union

Hendrick Motorsports boosts time on website 302% with UNION

Union helped Hendrick Motorsports overcome a digital experience that failed to reflect the racing powerhouse's success and showcase its unique content. The challenge was to elevate their digital presence to drive greater user engagement on their website and through a new mobile application.

The solution implemented by Union involved creating a new editorial-focused website and developing a unique mobile app for iOS and Android, which was the first of its kind to deliver rich content directly to fans. As a result, Hendrick Motorsports saw a 302% increase in time spent on their website, a 344% increase in pageviews, and an 85% reduction in their bounce rate.

Hendrick Motorsports