Case Study: Diversey achieves a more cohesive global digital experience with UNION

Diversey boosts qualified traffic and Buy Now clicks with UNION

Diversey, an industry leader in cleaning and hygiene solutions with a 95-year history, needed to reimagine its disjointed global website and drive traffic to its wide range of products. Their challenge included a confusing information architecture, a lack of localization and personalization, and a website that did not function as an effective lead-generation tool. They hired UNION for its digital experience and campaign services to address these issues.

UNION strategized and designed a new product-oriented website with an atomic design system and a central search bar to improve navigation. They also ran targeted digital campaigns. The new site brought cohesion and consistency, empowering visitors to learn about products and assisting sales and marketing teams. As a result, UNION helped Diversey drive greater brand awareness, increase qualified traffic, and boost "Buy Now" clicks at major points of purchase.

Diversey