Case Study: Charlotte Regional Visitors’ Authority improves tourism site performance with Union

Charlotte Regional Visitors’ Authority boosts sessions 49% with UNION

The Charlotte Regional Visitors’ Authority hired UNION to reimagine its series of websites, including its online destination "Charlotte’s Got A Lot." The customer's challenge was managing an extensive site that required constant manual updates for business listings and dealing with a cumbersome content management process across multiple sites, which led to inefficiencies and duplicate work.

UNION implemented a solution using an atomic design system for scalability and a single-instance Craft 3 CMS to streamline content management. They also built automated integrations to dynamically update business information. This resulted in a significant 49% increase in sessions and a 35% increase in conversion rates within three months of launch, while users spent an average of over two minutes on the site per visit.

Charlotte Regional Visitors’ Authority