Case Study: Center for Creative Leadership boosts report downloads and qualified leads with Union

Center for Creative Leadership boosts report downloads and qualified leads with UNION

The Center for Creative Leadership, a global provider of leadership development, wanted to increase awareness and downloads of its "Talent Reimagined" trends report to reach new prospects and generate qualified leads. The challenge was effectively promoting this long-form, gated B2B content in a competitive marketplace. To address this, they partnered with vendor UNION for a performance media campaign.

UNION developed a strategic media plan focusing on paid search and paid social to target specific personas. The solution included creating distinct display ads, optimizing landing pages for conversion, and improving lead nurturing processes. As a result of the campaign launched by UNION, the trends report saw a significant increase in downloads and engagement from a new audience of qualified leads, successfully driving brand awareness and goal completions.

Center for Creative Leadership