Case Study: American Muscle Car Challenge drives bookings and revenue with Union

American Muscle Car Challenge increases transactions 515% with UNION

The American Muscle Car Challenge, a new driving entertainment concept, needed to establish a digital presence and drive sales for its unique muscle car experience in a crowded market. With zero brand recognition, they partnered with the vendor UNION to develop a comprehensive strategy that included data & brand strategy, performance media, and website design with ecommerce functionality.

UNION defined the brand's unique position and created a new website with a targeted campaign strategy. This included paid search to conquest audiences planning trips to Las Vegas and display creative that leveraged a debate among car enthusiasts. The results were significant, with UNION's campaigns driving a 515% increase in transactions, a 535% increase in revenue, and a 130% return on ad spend within the first three months, establishing the attraction as a premier experience.

American Muscle Car Challenge