Case Study: Shipman & Goodwin strengthens talent acquisition and marketing with The Union Productions' "It’s Personal" brand and culture campaign

Shipman & Goodwin launches 6-video culture campaign with The Union Productions

The customer, Shipman & Goodwin, is a major multistate law firm. Their challenge was to showcase their firm's culture to drive talent acquisition and support their marketing efforts, following a previous successful campaign. They engaged the vendor, The Union Productions, for a video production solution.

The Union Productions developed a full video campaign around the firm's "It's Personal" tagline. The solution included a hero video about the culture, four social ad versions, and four looping videos for their website. The case study does not specify the measurable impact or results achieved by this campaign.

Shipman & Goodwin