Case Study: The Victory Tap increases check size by 26% with Union

The Victory Tap boosts check size 26% with UNION

The Victory Tap, a sports bar in Pflugerville, Texas, faced challenges in maintaining customer satisfaction and managing kitchen operations while wanting to implement a more efficient, Guest-Led ordering service model from UNION. The owner was concerned that reducing staff interaction would lower satisfaction and that a rush of mobile orders could overwhelm the kitchen.

UNION implemented a tailored Guest-Led service model where customers use a mobile platform to order drinks and pay their tabs, while bartenders personally take food orders. This solution increased staff efficiency, allowing the venue to operate with fewer bartenders, and significantly improved the customer experience. As a result, The Victory Tap increased customer satisfaction and saw a 26% growth in the average check size for mobile tabs.

The Victory Tap