Case Study: The Phoenix boosts sales and tips with Union's Guest-Led Ordering

The Phoenix boosts average check size by $15 and tips by 25% with UNION

The Phoenix, a neighborhood brew pub in Houston, faced the challenge of managing high customer volume and improving service efficiency to enhance the guest experience. They partnered with vendor UNION to implement its Guest-Led Ordering model.

By implementing UNION's Guest-Led Ordering via QR codes, the solution allowed customers to order and pay at their own convenience. This enabled The Phoenix to service a significantly larger number of patrons, which was proven during the World Cup final when they served three times their typical volume. The results included a $15 increase in average check size and a 25% boost in staff tips, with 41% of tabs during the peak event coming through the UNION system.

The Phoenix