Case Study: Medialogue achieves real-time, actionable Twitter insights during Brazil's 2014 presidential election with Union Metrics' TweetReach

Monitoring Tweets About The 2014 Brazilian Presidential Election

Medialogue, a Brazilian digital agency, was hired to monitor Twitter conversation around the intensely contested 2014 presidential election on behalf of Aécio Neves and the PSDB. With voting compulsory, smartphone adoption rising and more than 40 million tweets about the main candidates, the agency faced a fast-moving, high-volume social conversation and needed to filter noise, identify trends and provide real-time insights to shape campaign strategy.

Medialogue used Union Metrics’ TweetReach for full-fidelity, real-time Twitter analytics and archives to track hashtags, buzzwords and influencers, generate targeted reports, and measure week-to-week shifts. This approach enabled focused hashtag tactics (e.g., #Dilma13maisemprego), faster response during televised events, and early detection of a swing in online support toward Neves that preceded traditional polls — delivering actionable insights and customized reports to the campaign.

Medialogue