Case Study: The Boston Beer Company achieves 92% sales adoption and streamlined sales success with Unily

How Brew Hub became the secret sales ingredient

The Boston Beer Company faced communications bottlenecks and information inefficiencies that left its large Sales organization disconnected and struggling to find critical resources quickly. To solve this, The Boston Beer Company partnered with Unily to create Brew Hub as a single source of truth and a one-stop-shop for sales content, dates, programs and best practices.

Unily delivered a unified experience layer—Brew Hub and a dedicated Brew Hub Sales Site—plus social intranet features and AI-powered Brew Bot to surface knowledge quickly. The rollout drove measurable impact: 92% adoption among the Sales team and 81% company-wide, streamlined Annual Business Planning and market-prep processes, and higher engagement (e.g., 150+ comments on a recent RTD sales campaign).

The Boston Beer Company

Brett Gruber

Senior Digital Workplace Developer