Case Study: Stanion Wholesale Electric achieves tripled eCommerce sales and doubles online catalog with Unilog

Stanion Wholesale Electric - Customer Case Study

Stanion Wholesale Electric, a family-owned wholesale electrical distributor in Pratt, KS, needed a stronger B2B online presence after its entry-level storefront lacked a PIM, rich product content, and B2B-specific features. Seeking a one-stop digital branch where customers could research products, access account data, and transact online, Stanion turned to Unilog (introduced via Affiliated Distributors) for a more robust eCommerce solution.

Unilog delivered its digital commerce platform with a built-in CIMM2 PIM and access to the AD eContent Catalog, integrated with Stanion’s ERP and enhanced with advanced search, configurators and online forms. The results: Stanion doubled its online catalog to nearly 116,000 products, tripled eCommerce sales from 2018 to 2019, saw orders grow 39% year‑over‑year, and experienced a 40% jump in online registrations during the COVID outbreak — outcomes Stanion attributes to Unilog’s platform and support.

Stanion Wholesale Electric

Monty Matthews

Executive Vice President