Case Study: North Coast Electric achieves modernized e-commerce and improved customer experience with Unilog

North Coast Electric - Customer Case Study

North Coast Electric, a full‑line electrical distributor based in Seattle, needed to move beyond a rudimentary web order entry system to a true e-commerce solution that understood wholesale distribution needs. In 2012 they selected Unilog to build two online stores (a B2B electrical site and a retail lighting site), invested in enriched product content and staff training, and sought a partner that would tailor digital commerce to their industry rather than force retail-style solutions.

Unilog implemented the storefronts and in 2015 upgraded NCE to its CIMM2 Touch cloud SaaS platform with a new CMS, improved UI, adaptable search and a simpler checkout flow. The enhancements produced a surge in e-commerce activity, helped North Coast Electric become a single-portal differentiator in the market, and enabled reduced operational costs and improved delivery of services and products — outcomes Unilog continues to support.

North Coast Electric

Les Johnson

Chief Information Officer