Case Study: Marks Supply achieves rapid e-commerce growth with Unilog CIMM2

Marks Supply - Customer Case Study

Marks Supply, a wholesale distributor of plumbing, P.V.F., hydronics and HVAC products in Ontario, needed to move beyond a static, homegrown website as pressure from sales reps and branch managers pushed the company into e-commerce. With ERP compatibility a must, Marks Supply evaluated vendors and selected Unilog and its CIMM2 e-commerce platform after discovering its integrated content and product management and data enrichment capabilities.

Unilog implemented CIMM2 with seamless ERP integration, powerful site search, real-time product availability and user management, plus extensive data enrichment. Within the site’s first year Marks Supply saw growth across the board, with e-commerce sales climbing faster than brick-and-mortar sales and average e-commerce order value 25% higher, leaving the company very satisfied with Unilog’s solution.

Marks Supply

Grant Movold

Manager, Systems/IT