Case Study: CartStack achieves $1M+ recovered revenue and 15%+ conversion rates with Unilog

HVAC Distributor Recovers More than $1 Million in Revenue with Integrated eCommerce Cart Abandonment Tool

A full-service HVAC distributor on the East Coast, a customer of Unilog, was struggling to recover revenue from abandoned carts and had no way to track the effectiveness of manually built email campaigns. Unilog recommended implementing the CartStack cart-abandonment tool integrated with its CX1 eCommerce platform to identify abandoned carts and trigger reminder emails listing customers’ cart items.

Unilog integrated CartStack within days, enabling the distributor to build branded, drag-and-drop email campaigns and capture every behavior, interaction, and sale with real-time reporting. The result: in six months the distributor recovered over $1 million, achieved online conversion rates averaging just over 15%, and maintained email open rates consistently above 70%—demonstrating Unilog’s ability to drive measurable eCommerce ROI.

CartStack