Case Study: Porter Pipe & Supply achieves modernized eCommerce and increased customer engagement with Unilog

How Unilog propelled Porter Pipe & Supply’s business with a state-of-the-art eCommerce website

Porter Pipe & Supply, a PVF and HVACR wholesaler serving Illinois and Indiana, had an outdated B2B online store that customers rarely used. Seeking an intuitive, user‑friendly eCommerce tool for customers, internal teams and vendors, Porter chose Unilog and its B2B eCommerce platform to completely revamp their site.

Unilog delivered a full-featured solution—predictive site search, enriched product content, customer‑specific pricing, self‑service features, updated workflows and an optimized ordering process—along with marketing support. The new site blends seamlessly with Porter’s existing pages, has increased customer engagement by enabling online product discovery and self-service, and sets a roadmap for further enhancements (taxonomy changes, chat tool and mobile app) as Unilog continues to partner with Porter.

Porter Pipe & Supply

Michael Slaboszewski

eCommerce Specialist