Case Study: Hirsch Pipe & Supply Company doubles average order value and boosts web traffic with Unilog

How Hirsch Pipe and Supply made tremendous stride with adoption of Unilog platform

Hirsch Pipe & Supply Company, a long-standing plumbing, heating and industrial supplier, was hindered by an outdated eCommerce platform and a manual product-content process that consumed roughly 40 hours per week and lacked rich product attributes, filtering and modern usability. To modernize its digital branch and improve product data, Hirsch partnered with Unilog to deploy an all‑in‑one eCommerce platform integrated with AD’s enriched product catalog.

Unilog integrated AD’s 3.5M‑SKU catalog into its platform, supplied enriched product content and mobile features (image search, barcode scanning), and enabled robust attribute filtering and backend tools. The result: doubled average order value, users per month up 61%, digital-branch revenue up ~20%, more line items per order, faster internal workflows and fewer data errors—making the Unilog-powered site a key differentiator for Hirsch.

Hirsch Pipe & Supply Company

Colin Harbut

Digital Marketing Manager