Case Study: Orgill, Inc. achieves large-scale product enrichment and improved dealer eCommerce with Unilog

How enriched content opened the door to new and exciting opportunities

Orgill, Inc., the world’s largest independent hardlines distributor, needed a way to give its more than 10,000 dealer customers consistent, enriched product content so shoppers and pros could research and buy online or in-store. To launch an Industry PIM Content Subscription Program and offer a stronger dealer eCommerce experience, Orgill selected Unilog for its combined product data enrichment services and Integrated eCommerce platform.

Unilog built and maintains Orgill’s Industry PIM—enriching Orgill’s catalog (which grew to over 500,000 SKUs by early 2020 and is being expanded by up to 10,000 products a week), creating tailored taxonomies, and delivering subscription access to dealers. The results include measurable SEO and traffic gains (McCoy’s saw more pages indexed, higher organic rankings and increased page views after Unilog enriched 43,000 SKUs), faster speed-to-market and internal efficiencies, and web sales growth (McLendon’s reached web sales equal to 2% of overall revenue within nine months).

Orgill, Inc.

Greg Stine

Executive Vice President of Marketing and Communications