Case Study: Torrco achieves rapid B2B e-commerce launch and 15,000+ SKUs online with Unilog (CIMM2)

How a Wholesale Distributor of Plumbing/Heating and HVAC Supplies Torrco Overcame its E-Commerce Challenges

TORRCO, a fourth‑generation independent wholesale distributor of plumbing, piping and HVAC supplies, was losing customers to manufacturer and competitor sites because it lacked a modern, user‑friendly e‑commerce experience that could also meet B2B integration needs. TORRCO partnered with Unilog to deploy its CIMM2 platform to build an Amazon‑like shopping experience tailored for wholesale distribution.

Unilog implemented CIMM2 with seamless ERP integration, an easy CMS, intuitive search/navigation, mobile optimization and analytics; TORRCO launched the new site in nine months and now lists more than 15,000 SKUs and has 200 registered customers. The Unilog‑powered site has driven increases in registered users, online traffic and orders and enables the sales team to communicate real‑time product availability and promotions.

TORRCO

Don Polletta

Marketing Director