Case Study: Hose of South Texas achieves 43% site traffic growth and 73% higher average order value with Unilog

Hose of South Texas - Customer Case Study

Hose of South Texas, a long-established industrial hose distributor, wanted to create "customer stickiness" with a digital branch but struggled with a 2016 site that required manual management of product data (about 12,000 items) and offered limited backend control, little product content or inventory visibility, and poor internal and customer adoption. While exploring options, they evaluated Unilog’s eCommerce platform and CX1 PIM to solve those content and commerce gaps.

Hose of South Texas implemented Unilog’s eCommerce solution with a content subscription to the CX1 PIM and Site Analytics Pro, bringing 22,000 enriched SKUs online and enabling inventory visibility, easier backend edits, and normalized manufacturer content. Using Unilog, the distributor grew site traffic by more than 43%, increased average order value by nearly 73%, now sees five times more sales from search than direct entry, and has driven roughly 10% of customers to adopt the site while expanding reach nationwide and internationally.

Hose of South Texas

Katina Yoakum

Director of Online Business & Marketing