Case Study: Fromm Electric achieves 600% online sales growth with Unilog

Fromm Electric - Customer Case Study

Fromm Electric, a family‑owned wholesale electrical distributor in Reading, Pennsylvania, faced a non‑transactional website with limited customer service features and no eCommerce-ready product content. To meet customer expectations and move inventory online, Fromm selected Unilog’s cloud-based eCommerce solution (implemented in 2020) to provide a full-featured, connected online storefront.

Using Unilog’s platform together with AD’s eContent/PIM, Fromm launched a richly populated site—adding 400,000 SKUs initially and growing to 550,000 SKUs—and saw major business impact: a 600% jump in online sales two years after launch and a further 64% increase the following year, plus higher site traffic, lower cost to serve, and improved internal efficiency. Unilog’s solution enabled real‑time system connectivity, SEO-rich product content, and analytics-driven optimization that established eCommerce as a lasting revenue channel for Fromm.

Fromm Electric

Michael Evanko

Vice President of Marketing & Communications