Case Study: Crescent Bath & Kitchens modernizes its online catalog with Unilog

Crescent Bath & Kitchens - Customer Case Study

Crescent Bath & Kitchens, a kitchen and bath showroom business serving western and central Pennsylvania for more than 65 years, needed a better online catalog experience. Their earlier website and entry-level catalog solution were too limited, required manual pricing updates, and didn’t let showroom customers easily browse the full catalog or save items to wish lists. Unilog was brought in to help address these eCommerce and product content challenges.

Unilog, working with Bravo Business Media, revamped Crescent Bath & Kitchens’ online catalog and eCommerce presence with a more complete product offering and improved product data. The new solution reduced the need for labor-intensive manual pricing and replaced the “pile of catalogs” showroom process with a more useful digital experience, though the case study does not provide specific numeric results.

Crescent Bath & Kitchens

Emil Neufeld

Owner