Case Study: Bay Fastening Systems achieves 42% first-year online revenue growth and global expansion with Unilog

Bay Fastening Systems - Customer Case Study

Bay Fastening Systems, an engineered fastening and distribution company in Farmingdale, NY, needed to evolve from regional wholesaler to a national and global B2B eCommerce seller. After unsuccessful trials with other providers, Bay Fastening Systems selected Unilog in 2015 for a true B2B eCommerce platform and content services to deliver the functionality and buying experience their customers demanded.

Unilog implemented its cloud-based eCommerce solution, integrated the storefront with Bay’s Distribution One ERP, enriched a 100,000+ item catalog, improved product taxonomy, and enabled marketplace connections via ChannelAdvisor (opening sales on Amazon Business, eBay, Rakuten, Newegg and others) plus automated currency localization. The impact was substantial and measurable: a 42% jump in online revenue in year one (nearly doubling the next year), web traffic up 100% month-over-month, customer order entry time cut by 80%, 60% less staff time to process digital orders, sales up 34% in 2019, and gross profit growth of 517% in 2015 and 1,056% in 2018—results Bay credits to Unilog.

Bay Fastening Systems

Michael Eichinger

Chief Executive Officer & Vice President