Case Study: Reed Manufacturing achieves consolidated product data and rapid distributor delivery with Unilog's CX1 PIM

Reed Manufacturing - Customer Case Study

Reed Manufacturing, a pipe tool and vise maker, faced fragmented product data across ERP, DAM, their website and separate compliance and measurement files, which made sharing consistent product information with distributors slow and error‑prone. To solve this, Reed enlisted Unilog and its CX1 PIM to consolidate and normalize product content into a single repository.

Unilog imported and standardized 1,800 SKUs into the CX1 PIM and enabled delivery via Excel export, FTP, and Unilog’s Content Syndication/Google Manufacturer Center. The result: data preparation that once took multiple hours now takes minutes, cleaner workflows with separate workspaces and approval processes, custom fields for unit weight/cube and Proposition 65, flexible mid‑market pricing, broader distributor reach, and immediate positive feedback from partners.

Reed Manufacturing

Marnie Caldwell

Marketing Director