Case Study: The Bourneuf Corporation achieves an interactive online showroom and streamlined quoting with Unilog

The Bourneuf Corporation - Customer Case Study

The Bourneuf Corporation, a Lynn, Massachusetts plumbing, heating and decorative plumbing retailer founded in 1893, needed a modern, interactive web presence to overcome a tiny physical showroom, outdated third‑party sites, and slow, handwritten quoting workflows. In 2018 they partnered with Bravo Business Media (now Unilog) to deploy Unilog’s CX1 Showroom and CX1 SPEX Builder to provide an online showroom and product selection/wishlist tools.

Unilog integrated CX1 Showroom with CX1 SPEX Builder to give customers full product-line visibility, advanced search/filtering, shareable wish lists and in-tool Q&A, while sending staff notifications and centralizing project data. The result: quoting that once required handwritten notes and hours can now be produced in minutes, staff collaboration is faster, online engagement increased sales opportunities, and the site kept retail operations functioning through COVID — delivering clear efficiencies and a transformed retail experience for The Bourneuf Corporation.

The Bourneuf Corporation

Kristen Gildea

Showroom Manager