Case Study: B&P Lamp Supply achieves an enhanced, customer-centric eCommerce experience with Unilog

How B&P Lamp Supply Created a Customer-Centric eCommerce Site

B&P Lamp Supply, a wholesale replacement lighting parts and accessories distributor based in McMinnville, Tennessee, needed to overhaul its B2B eCommerce site to provide more shopping options, richer product content, and a better overall user experience to drive traffic and increase buyer trust. To meet these goals, B&P Lamp Supply partnered with Unilog and implemented Unilog’s CX1 CIMM2 eCommerce platform.

Unilog normalized B&P Lamp’s product content and taxonomy, deployed CX1 CIMM2 with real-time pricing and availability, and added shopping tools such as smart search, faceted navigation, and flexible shipping at checkout. The Unilog-powered site delivered a more intuitive shopping experience, activated over 1,300 user accounts within two months, and produced ongoing increases in order volume as customers adopted the new storefront.

B&P Lamp Supply

Laura Gheesling

B&P Lamp Supply