Case Study: ARG Industrial achieves B2B eCommerce growth and nationwide visibility with Unilog's CX1 Platform

ARG Industrial - Customer Case Study

ARG Industrial, a 100% employee‑owned distributor of industrial and hydraulic hose & fittings, lifting and rigging supplies, needed to add a digital “door” to meet customers’ growing demand for 24/7 self-serve buying and rich product information. Lacking a platform and detailed product content to build robust detail pages, ARG Industrial turned to Unilog for a solution.

Unilog delivered its CX1 Platform — a connected product content and commerce suite with eCommerce, PIM, rich product content and connectivity tools — enabling ARG Industrial to publish a 50,000‑SKU online catalog, improve organic search visibility (often ranking above manufacturers with no SEO spend), grow customer registrations and drive shopping cart revenue month over month, and expand sales nationwide. Unilog’s solution helped ARG Industrial streamline buying, empower its sales team with reliable product detail pages, and compete with much larger national players.

ARG Industrial

Mike Mortensen

President & Chief Executive Officer